As a nich market for us is CU's I am looking for a strategic angle to approach this years MACU conference...I am thinking that our tools are so well recieved...brochure builder for example. I would like us to put together an attainable plan for this upcoming MACU conference...
We need to think about:
- collateral for our booth
- giveaways at our booth
- how to generate a list of potential clients
The primary focus at the conference is the development of relationships with the folks who can make decisions.
As other companies market brand, I want us to be able to support brand with tools that provide an immediate return...
- brochure builder
- mobile web
- lead capture
- calculators
What other ideas can you see us marketing?
Thanks!
3 comments:
I think a couple of the other tools could be the CMS System and perhaps the Plasma displays. Moving forward, there is also the MOSS customization, but this MACU will be a bit premature to start pushing that one.
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