Here is an email I sent out that I believe we all need to see in respect to stepping up our game! This is what we will be doing for 1st Choice from this day forward!
Hi Gang,
1. Creative meetings 1 month minimum in advance of go-live
a. Define campaigns with Chad
b. Develop creative position
i. Print, lcd, stuffers, emailers, web, atm
ii. Contest, other collateral
c. Develop campaign objectives which are tied into conversion rates
d. Develop KCI/KPI – Key Conversion Indicator/Kep Performance Indicators
i. Jeff has the list of conversion
ii. Weekly review of targets
Contact Ron to move over to new graphics on ATMs – go through the maintenance budget for these to get done.
Look at the newsletter component has can we evolve.
Review personification, and addition of the new target group 17-24 years.
Quarterly meetings to review and set objectives upcoming.
Thoughts. I will put this on the blog.
Regards,
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