Our company's evolution is at the point where by the processes we go through for creative branding, strategizing and objective setting are GOLD for us and our clients. Let us make sure we apply the same focus that we put towards our clients projects as we do our own. This can be applied to the first direct marketing campaign toward CUs. Here is a list of elements that came out of an creating brainstorming session with Mr.Z, Kathy, Jeff and myself.
- Determine our AAA clients and set 90 day review dates, where we strategize with them and move them forward in the next 90 day period based upon KPI (key performance indicators) and KCI (key conversion indicators) with set dates of interim reviews within the 90 days
- Generate 10 AAA clients at a minimum of $5k-$10k per month
- Enhance the position of client care coordinator to that of one of a director of a set group of clients where our people intimately know the client
The more we improve our business, the more we can bring to our clients!
Let us all step up our game!
tx.
cc
3 comments:
I whole heartedly agree that it would be a definite asset to develop only AAA clients. They are generally more in tune with their needs and our requirements. Which in turn reduces our stress levels while elevating our production and creativity.
If we can develop 10 such clients it would alleviate the need to take on smaller (both in scope and finances) clients with BIG stress levels
Appreciatte you blogging this
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